Issue 3.1 of The CheckOut: Coupons & Shopper Marketing Trends

Last month, the Integer Group released Issue 3.1 of The Checkout, a monthly national survey of shopper-marketing trends. The issue focused primarily on the role of coupons and how coupons are affecting shoppers and their decisions.

Some interesting facts and implications from the report:

  • Shoppers are using coupons to drive their brand decisions before entering a store
  • Women look for coupons in traditional media, while men become more involved when using technology (brand websites, mobile marketing, etc.)
  • Coupons are perceived by shoppers as an incentive to try new brands and as a loyalty reward
  • Shoppers want coupons that are easy to use and simple to find
  • 75% of shoppers favor instant discount coupons
  • Check out the list of top brands and retailers who are deemed as having the “best” coupons

Read the rest of the report here.

PowerDirect Discusses GPS Technology at 36th AAPS Conference

PowerDirect’s COO was in attendance at the 36th AAPS Conference in Cancun, Mexico to discuss the emerging technologies that PowerDirect is implementing to improve distribution quality and service.

Stuart Hayden, PowerDirect’s Chief Operations Officer, spoke at the conference about our company’s commitment to technology and how we are working with distributors to test new proprietary software and knowledge. Read more about the conference and Stuart’s speech here.

The AAPS (Association of Alternate Postal Systems) consists of privately-owned advertising distribution companies, with the mission of promoting a standard of quality and maintaining an ethical environment in the industry. Learn more about the AAPS at their website, www.aapsinc.org.