Read the full article here, and here are some of the main benefits–all of which we agree with!–of the print media that makes it a strong contender in today’s marketing world.
- Tangibility – The physical nature of print media increases its longevity, a direct contrast to the ephemeral nature of online ads.
- Credibility – A sense of legitimacy is still inherent with print media. Unlike online ads which have spawned a fear for spam and viruses, there’s no danger posed with print media.
- Target Marketing – The variety of print media options means you can target and reach any specific audience, no matter how niche.
- More Engaging – Websites and online ads are skimmed, usually within 15 seconds. On the other hand, print media is tangible and thus, more engaging.
Are you currently using print media in your ad campaigns and, if so, what advantages have you seen over other media channels?