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Category Archives: Front-Door Marketing Tips
Boost Last-Minute Holiday Sales!
For retailers and brands, front-door marketing can be quickly executed and a complement to holiday marketing campaigns. The NRF estimates that 2011 holiday retail sales will grown 2.8% during November and December, totaling nearly $465.6 billion. With several key holidays … Continue reading
Big Brands Take a Fresh Look at Coupons
Record-Level Couponing Reaches Best Customers, Not Just Deal-Seekers After a coupon glut in the 90’s, some brands refocused efforts on everyday low pricing – however sweeping factors like unemployment, rising gas prices and a faulty economy have steadily increased consumers’ … Continue reading
Posted in Front-Door Marketing Tips, Front-Door Marketing Trends
Tagged consumer packaged goods (CPG), coupon redemption, creative considerations, front-door marketing tips, influencing consumer action, reaching consumers at home, reaching consumers at the front door, the science of front-door marketing
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So Long Average Joe, Hello Targeted Consumer
Segmentation and Targeting Make the Most of Today’s Diverse Audience The term ‘Melting Pot’ has been used for some time to describe the makeup of the United States but has never before been more descriptive of today’s diverse population. With … Continue reading
Effective Front-Door Marketing Can Meet a Variety of Goals – Quickly
Working with an Experienced Partner Sets the Foundation for Success Handled with skill and technology, today’s front-door marketing campaigns are able to generate results faster than most other media. In fact, with a highly-efficient distribution system in place, speed-to-market can … Continue reading
Pinpointing Your Audience
Using the Front Door to Reach Your Most Valued Customers Every marketing campaign requires thoughtful analysis and identification of the best prospects based on the brand’s targeting strategy and available data. For front-door campaigns, data must be analyzed with the … Continue reading
Getting Front-Door Media to the Front Door
Going the Extra Mile with Expert Delivery and Tracking We’re often asked how we do it – that is, how do we ensure our clients’ branded front-door marketing pieces are being delivered to their pre-determined targets. Well, as far as … Continue reading
Hitting the Target Requires Careful Aim
Reaching the Right Prospect Where They Live High-quality physical media, eye-catching creative and an attractive offer are essential factors in the world of direct marketing; however reaching the most appropriate targets is the key to success – and perhaps the … Continue reading
Posted in Front-Door Marketing Tips
Tagged data analytics, reaching consumers at home, targeting
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