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Category Archives: Marketing to Hispanics
Front-Door Marketing Proves Effective in Reaching Culturally-Diverse Hispanic Audiences
Precision Targeting, Cultural Relevance and High-Value Promotions Work Together to Engage Hispanic Consumers Marketing to a diverse Hispanic audience is becoming an important challenge for major brands across the country. According to recently published reports from the U.S. Census Bureau, … Continue reading
Tapping the Potential of the Hispanic Market
What are you waiting for? If there were a market segment steadily increasing in number and affluence wouldn’t you at least want to check it out? Well, there is and you can no longer afford to ignore…the U.S. Hispanic. Whether … Continue reading
PDM at 2010 Hispanic Retail 360 Summit
A little bit of late news, but PDM is currently attending the Hispanic Retail 360 Summit, which started yesterday and goes until tomorrow. If you’re in lovely San Diego, visit us at Booth #9 in the Hyatt Regency La Jolla. … Continue reading
Marketing Opportunities in Hispanic & Latin American Segments
Via Portada Online A recent Portada survey of media executives in the Hispanic and Latin American sectors indicate that there are optimistic feelings of opportunities in these sectors. More interesting than the survey results are the opportunities and challenges that the … Continue reading
Posted in Front-Door Marketing Trends, Marketing to Hispanics, Restaurant Marketing, Retail Marketing, Shopper Marketing, Sports Marketing
Tagged branding/awareness, consumer purchasing behavior, consumer spending trends, reaching consumers at home, reaching consumers at the front door, reaching hispanic consumers
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5 Things you need to Know about Sampling to Hispanics
PowerDirect was recently cited in an article on Portada-Online.com, a leading source for Latin marketing and media. The article was about product sampling to Hispanics. In it, we identified 5 best practices: Why direct-to-door is more effective in Hispanic sampling … Continue reading