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- Arthur Eroh on Retailers are Getting Their Piece of the Holiday Pie with Deep Discounts
- Kelly Oliphant on Good Marketing Always Finds a Reason to Celebrate
- Weston Dexter on Out of the Mailbox: Alternatives to Reaching Consumers At Home
- Bertie Millstead on Growing Population of Baby Boomers Dominate Generation Y
- Rex Ryan on Marketing Opportunities in Hispanic & Latin American Segments
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Category Archives: Retail Marketing
Boost Last-Minute Holiday Sales!
For retailers and brands, front-door marketing can be quickly executed and a complement to holiday marketing campaigns. The NRF estimates that 2011 holiday retail sales will grown 2.8% during November and December, totaling nearly $465.6 billion. With several key holidays … Continue reading
Shopping: the Cure for the Summertime Blues
Whether you’re prepping for summer vacation or back-to-school, now is the time to save big Mass retailers like Kohl’s, Macy’s and Target are looking to move summer merchandise fast to make way for their fall offerings. In addition to slashing … Continue reading
Retailers Ride Holiday Growth Wave into 2011
Retail momentum continues, as consumers’ desire for discounts is fueling promotions and shopper incentives Retailers were generally pleased with the 2010 holiday season, seeing 5.7 percent growth over 2009 and handily beating initial projections by the National Retail Federation. In … Continue reading
Good Marketing Always Finds a Reason to Celebrate
Valentine’s Day, Presidents’ Day, St. Patrick’s Day – You Name it; Retailers Have Been Using ‘Holidays’ to Drive Customer Traffic for Decades Ah, love is in the air. Just look around. On TV, in newspapers, magazines and online – who … Continue reading
Posted in Retail Marketing
Tagged boost retail sales, consumer purchasing behavior, holidays
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Tapping the Potential of the Hispanic Market
What are you waiting for? If there were a market segment steadily increasing in number and affluence wouldn’t you at least want to check it out? Well, there is and you can no longer afford to ignore…the U.S. Hispanic. Whether … Continue reading
2010 Holiday Retail Sales End the Year with a Bang
What comes next? It was a happy New Year, indeed, for U.S. retailers. After a stagnant 2009 holiday season, there was a great deal to celebrate. The latest report from MasterCard Advisors’ SpendingPulse™ shows a much better than expected holiday … Continue reading
Posted in Retail Marketing
Tagged boost retail sales, consumer spending trends, holidays
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A Great Holiday Season for Retail Sales but What Comes Next?
As Shopper Attention Shifts, Retailers Put Finishing Touches on Post-Holiday Deals to Entice Consumers In the final week leading up to Christmas, retailers are still reaping the rewards of a busier-than-usual holiday season with consumers checking those last few items … Continue reading
The Path to Purchase Starts at Home, During the Holidays and Year-Round
The Search for Value is Not a Linear Process, with Consumers Making Shopping Decisions Every Day in Every Way Consumers consider brands as they move through a variety of daily events such as walking through a store, or even non-events … Continue reading
Retailers are Getting Their Piece of the Holiday Pie with Deep Discounts
Black Friday Encourages Retailers to Keep Those Deals Coming Disappointing retail results for the past several holiday seasons have led to sales and specials that go well beyond the hype that is ‘Black Friday.’ The lines have definitely been blurred … Continue reading
Customers Seek Value Now More Than Ever, and Brands Must Get on Board
Consumer behavior has changed dramatically and smart marketers are paying attention. Seeking value as a priority, paying cash for necessities, foregoing credit cards, searching for discounts and putting money in the bank have become the norm thanks to the recent … Continue reading