-
Recent Posts
Recent Comments
- Arthur Eroh on Retailers are Getting Their Piece of the Holiday Pie with Deep Discounts
- Kelly Oliphant on Good Marketing Always Finds a Reason to Celebrate
- Weston Dexter on Out of the Mailbox: Alternatives to Reaching Consumers At Home
- Bertie Millstead on Growing Population of Baby Boomers Dominate Generation Y
- Rex Ryan on Marketing Opportunities in Hispanic & Latin American Segments
Archives
Categories
Meta
Category Archives: Shopper Marketing
Front-Door Marketing Proves Effective in Reaching Culturally-Diverse Hispanic Audiences
Precision Targeting, Cultural Relevance and High-Value Promotions Work Together to Engage Hispanic Consumers Marketing to a diverse Hispanic audience is becoming an important challenge for major brands across the country. According to recently published reports from the U.S. Census Bureau, … Continue reading
Are QR Codes the Next Big Thing in Shopper Marketing?
Still in its infancy here in the States; major brands see the potential of the technology In this week’s issue of AdAge, reporter Natalie Zmuda writes about QR Codes Gaining Prominence, with the likes of Target, Best Buy, Macy’s and … Continue reading
Shopper Marketing Starts at Home
Shopping behaviors and priorities may be far more complex than once thought, developing and evolving over time and inspired by any number of needs and wants Shopper marketing was once thought of as a purely in-store experience, with specific outreach … Continue reading
Tapping the Potential of the Hispanic Market
What are you waiting for? If there were a market segment steadily increasing in number and affluence wouldn’t you at least want to check it out? Well, there is and you can no longer afford to ignore…the U.S. Hispanic. Whether … Continue reading
Renewed Focus on Shopper Marketing Looms for 2011
Marketers Emphasize the Art and Science of Reaching Shoppers All Along the Path to Purchase Consumers have evolved – a not too surprising outcome of the recession and resulting lifestyle changes across the country. Values, priorities and resources have shifted … Continue reading
The Path to Purchase Starts at Home, During the Holidays and Year-Round
The Search for Value is Not a Linear Process, with Consumers Making Shopping Decisions Every Day in Every Way Consumers consider brands as they move through a variety of daily events such as walking through a store, or even non-events … Continue reading
Customers Seek Value Now More Than Ever, and Brands Must Get on Board
Consumer behavior has changed dramatically and smart marketers are paying attention. Seeking value as a priority, paying cash for necessities, foregoing credit cards, searching for discounts and putting money in the bank have become the norm thanks to the recent … Continue reading
Shopper Marketing at Home: Front-Door Access to Influencing Consumers
A study released today by Booz & Co. for the Grocery Manufacturers of America projects shopper marketing as the fastest-growing area of marketing investment for packaged-goods marketers over the next three years. Findings indicate an overall increase in awareness and … Continue reading
High Q2 Coupon Redemption Reflects Price-Conscious Consumer Trend
Via CPGMatters: CPGMatters’ August 2010 issue contains coupon redemption information for the second quarter of 2010. So far, Q2 marks the seventh consecutive quarter of growing coupon redemption. Key findings include: Overall, redemption has increased 6% during the first half of … Continue reading
Posted in Front-Door Marketing Trends, Restaurant Marketing, Retail Marketing, Shopper Marketing
Tagged consumer packaged goods (CPG), consumer purchasing behavior, coupon redemption, influencing consumer action, path to purchase, reaching consumers at home, reaching consumers at the front door
2 Comments
Marketing Opportunities in Hispanic & Latin American Segments
Via Portada Online A recent Portada survey of media executives in the Hispanic and Latin American sectors indicate that there are optimistic feelings of opportunities in these sectors. More interesting than the survey results are the opportunities and challenges that the … Continue reading
Posted in Front-Door Marketing Trends, Marketing to Hispanics, Restaurant Marketing, Retail Marketing, Shopper Marketing, Sports Marketing
Tagged branding/awareness, consumer purchasing behavior, consumer spending trends, reaching consumers at home, reaching consumers at the front door, reaching hispanic consumers
1 Comment