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Tag Archives: consumer spending trends
Shopping: the Cure for the Summertime Blues
Whether you’re prepping for summer vacation or back-to-school, now is the time to save big Mass retailers like Kohl’s, Macy’s and Target are looking to move summer merchandise fast to make way for their fall offerings. In addition to slashing … Continue reading
Tapping into the New Normal
Value-Conscious Americans are Driving Marketers to Adapt Wide-sweeping financial, economic and even political issues impact American life today, inspiring ‘a new normal,’ or permanent changes in consumer thinking based on the recession and economic challenges. In actuality, consumers are embracing … Continue reading
Deal of the Day?
Random Deals Have Their Place – But Targeted Offers are Often the Better Deal, Both for Consumers and Major Brands The appeal of a deal that is just too good to pass up can be, well, difficult to pass up. … Continue reading
2010 Holiday Retail Sales End the Year with a Bang
What comes next? It was a happy New Year, indeed, for U.S. retailers. After a stagnant 2009 holiday season, there was a great deal to celebrate. The latest report from MasterCard Advisors’ SpendingPulse™ shows a much better than expected holiday … Continue reading
Posted in Retail Marketing
Tagged boost retail sales, consumer spending trends, holidays
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The Path to Purchase Starts at Home, During the Holidays and Year-Round
The Search for Value is Not a Linear Process, with Consumers Making Shopping Decisions Every Day in Every Way Consumers consider brands as they move through a variety of daily events such as walking through a store, or even non-events … Continue reading
Retailers are Getting Their Piece of the Holiday Pie with Deep Discounts
Black Friday Encourages Retailers to Keep Those Deals Coming Disappointing retail results for the past several holiday seasons have led to sales and specials that go well beyond the hype that is ‘Black Friday.’ The lines have definitely been blurred … Continue reading
Customers Seek Value Now More Than Ever, and Brands Must Get on Board
Consumer behavior has changed dramatically and smart marketers are paying attention. Seeking value as a priority, paying cash for necessities, foregoing credit cards, searching for discounts and putting money in the bank have become the norm thanks to the recent … Continue reading
For Retailers, Black Friday is Not a Shopping Day but a Shopping Season
Over the past several holiday seasons retailers may have rung in less-than impressive sales but this year they are determined to turn things around. In fact, the National Retail Federation projects that 138 million shoppers are expected to hit stores … Continue reading
Shopper Marketing at Home: Front-Door Access to Influencing Consumers
A study released today by Booz & Co. for the Grocery Manufacturers of America projects shopper marketing as the fastest-growing area of marketing investment for packaged-goods marketers over the next three years. Findings indicate an overall increase in awareness and … Continue reading