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Tag Archives: coupon redemption
Shopping: the Cure for the Summertime Blues
Whether you’re prepping for summer vacation or back-to-school, now is the time to save big Mass retailers like Kohl’s, Macy’s and Target are looking to move summer merchandise fast to make way for their fall offerings. In addition to slashing … Continue reading
Big Brands Take a Fresh Look at Coupons
Record-Level Couponing Reaches Best Customers, Not Just Deal-Seekers After a coupon glut in the 90’s, some brands refocused efforts on everyday low pricing – however sweeping factors like unemployment, rising gas prices and a faulty economy have steadily increased consumers’ … Continue reading
Posted in Front-Door Marketing Tips, Front-Door Marketing Trends
Tagged consumer packaged goods (CPG), coupon redemption, creative considerations, front-door marketing tips, influencing consumer action, reaching consumers at home, reaching consumers at the front door, the science of front-door marketing
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Deal of the Day?
Random Deals Have Their Place – But Targeted Offers are Often the Better Deal, Both for Consumers and Major Brands The appeal of a deal that is just too good to pass up can be, well, difficult to pass up. … Continue reading
Retailers are Getting Their Piece of the Holiday Pie with Deep Discounts
Black Friday Encourages Retailers to Keep Those Deals Coming Disappointing retail results for the past several holiday seasons have led to sales and specials that go well beyond the hype that is ‘Black Friday.’ The lines have definitely been blurred … Continue reading
Customers Seek Value Now More Than Ever, and Brands Must Get on Board
Consumer behavior has changed dramatically and smart marketers are paying attention. Seeking value as a priority, paying cash for necessities, foregoing credit cards, searching for discounts and putting money in the bank have become the norm thanks to the recent … Continue reading
For Retailers, Black Friday is Not a Shopping Day but a Shopping Season
Over the past several holiday seasons retailers may have rung in less-than impressive sales but this year they are determined to turn things around. In fact, the National Retail Federation projects that 138 million shoppers are expected to hit stores … Continue reading
High Q2 Coupon Redemption Reflects Price-Conscious Consumer Trend
Via CPGMatters: CPGMatters’ August 2010 issue contains coupon redemption information for the second quarter of 2010. So far, Q2 marks the seventh consecutive quarter of growing coupon redemption. Key findings include: Overall, redemption has increased 6% during the first half of … Continue reading
Posted in Front-Door Marketing Trends, Restaurant Marketing, Retail Marketing, Shopper Marketing
Tagged consumer packaged goods (CPG), consumer purchasing behavior, coupon redemption, influencing consumer action, path to purchase, reaching consumers at home, reaching consumers at the front door
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