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Tag Archives: front-door marketing tips
Front-Door Marketing Proves Effective in Reaching Culturally-Diverse Hispanic Audiences
Precision Targeting, Cultural Relevance and High-Value Promotions Work Together to Engage Hispanic Consumers Marketing to a diverse Hispanic audience is becoming an important challenge for major brands across the country. According to recently published reports from the U.S. Census Bureau, … Continue reading
Big Brands Take a Fresh Look at Coupons
Record-Level Couponing Reaches Best Customers, Not Just Deal-Seekers After a coupon glut in the 90’s, some brands refocused efforts on everyday low pricing – however sweeping factors like unemployment, rising gas prices and a faulty economy have steadily increased consumers’ … Continue reading
Posted in Front-Door Marketing Tips, Front-Door Marketing Trends
Tagged consumer packaged goods (CPG), coupon redemption, creative considerations, front-door marketing tips, influencing consumer action, reaching consumers at home, reaching consumers at the front door, the science of front-door marketing
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So Long Average Joe, Hello Targeted Consumer
Segmentation and Targeting Make the Most of Today’s Diverse Audience The term ‘Melting Pot’ has been used for some time to describe the makeup of the United States but has never before been more descriptive of today’s diverse population. With … Continue reading
Getting Front-Door Media to the Front Door
Going the Extra Mile with Expert Delivery and Tracking We’re often asked how we do it – that is, how do we ensure our clients’ branded front-door marketing pieces are being delivered to their pre-determined targets. Well, as far as … Continue reading
Deal of the Day?
Random Deals Have Their Place – But Targeted Offers are Often the Better Deal, Both for Consumers and Major Brands The appeal of a deal that is just too good to pass up can be, well, difficult to pass up. … Continue reading
5 Door Hanger Design Tips to Increase Customer Response
We recently wrote a post on the high coupon redemption rate, and while it’s great that customers are more prone to respond to coupons, it begs the question: What else can marketers do to increase response rate? Door hangers (or front-door … Continue reading