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- Arthur Eroh on Retailers are Getting Their Piece of the Holiday Pie with Deep Discounts
- Kelly Oliphant on Good Marketing Always Finds a Reason to Celebrate
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Tag Archives: holidays
Boost Last-Minute Holiday Sales!
For retailers and brands, front-door marketing can be quickly executed and a complement to holiday marketing campaigns. The NRF estimates that 2011 holiday retail sales will grown 2.8% during November and December, totaling nearly $465.6 billion. With several key holidays … Continue reading
Shopping: the Cure for the Summertime Blues
Whether you’re prepping for summer vacation or back-to-school, now is the time to save big Mass retailers like Kohl’s, Macy’s and Target are looking to move summer merchandise fast to make way for their fall offerings. In addition to slashing … Continue reading
Retailers Ride Holiday Growth Wave into 2011
Retail momentum continues, as consumers’ desire for discounts is fueling promotions and shopper incentives Retailers were generally pleased with the 2010 holiday season, seeing 5.7 percent growth over 2009 and handily beating initial projections by the National Retail Federation. In … Continue reading
Good Marketing Always Finds a Reason to Celebrate
Valentine’s Day, Presidents’ Day, St. Patrick’s Day – You Name it; Retailers Have Been Using ‘Holidays’ to Drive Customer Traffic for Decades Ah, love is in the air. Just look around. On TV, in newspapers, magazines and online – who … Continue reading
Posted in Retail Marketing
Tagged boost retail sales, consumer purchasing behavior, holidays
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2010 Holiday Retail Sales End the Year with a Bang
What comes next? It was a happy New Year, indeed, for U.S. retailers. After a stagnant 2009 holiday season, there was a great deal to celebrate. The latest report from MasterCard Advisors’ SpendingPulse™ shows a much better than expected holiday … Continue reading
Posted in Retail Marketing
Tagged boost retail sales, consumer spending trends, holidays
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A Great Holiday Season for Retail Sales but What Comes Next?
As Shopper Attention Shifts, Retailers Put Finishing Touches on Post-Holiday Deals to Entice Consumers In the final week leading up to Christmas, retailers are still reaping the rewards of a busier-than-usual holiday season with consumers checking those last few items … Continue reading
Retailers are Getting Their Piece of the Holiday Pie with Deep Discounts
Black Friday Encourages Retailers to Keep Those Deals Coming Disappointing retail results for the past several holiday seasons have led to sales and specials that go well beyond the hype that is ‘Black Friday.’ The lines have definitely been blurred … Continue reading
For Retailers, Black Friday is Not a Shopping Day but a Shopping Season
Over the past several holiday seasons retailers may have rung in less-than impressive sales but this year they are determined to turn things around. In fact, the National Retail Federation projects that 138 million shoppers are expected to hit stores … Continue reading
The Short List: Brands, Marketing to Women, and Loyalty Programs
Our mish-mash list of articles on the web that we find interesting, compelling, and should be on your radar. According to an Experian study, this year’s holiday season is expected to grow 1% to 2% over last year’s. The holiday … Continue reading
Posted in Front-Door Marketing Trends
Tagged customer loyalty, holidays, online and offline media, retail news
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