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Tag Archives: influencing consumer action
Shopping: the Cure for the Summertime Blues
Whether you’re prepping for summer vacation or back-to-school, now is the time to save big Mass retailers like Kohl’s, Macy’s and Target are looking to move summer merchandise fast to make way for their fall offerings. In addition to slashing … Continue reading
Front-Door Marketing Proves Effective in Reaching Culturally-Diverse Hispanic Audiences
Precision Targeting, Cultural Relevance and High-Value Promotions Work Together to Engage Hispanic Consumers Marketing to a diverse Hispanic audience is becoming an important challenge for major brands across the country. According to recently published reports from the U.S. Census Bureau, … Continue reading
Big Brands Take a Fresh Look at Coupons
Record-Level Couponing Reaches Best Customers, Not Just Deal-Seekers After a coupon glut in the 90’s, some brands refocused efforts on everyday low pricing – however sweeping factors like unemployment, rising gas prices and a faulty economy have steadily increased consumers’ … Continue reading
Posted in Front-Door Marketing Tips, Front-Door Marketing Trends
Tagged consumer packaged goods (CPG), coupon redemption, creative considerations, front-door marketing tips, influencing consumer action, reaching consumers at home, reaching consumers at the front door, the science of front-door marketing
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Effective Front-Door Marketing Can Meet a Variety of Goals – Quickly
Working with an Experienced Partner Sets the Foundation for Success Handled with skill and technology, today’s front-door marketing campaigns are able to generate results faster than most other media. In fact, with a highly-efficient distribution system in place, speed-to-market can … Continue reading
Pinpointing Your Audience
Using the Front Door to Reach Your Most Valued Customers Every marketing campaign requires thoughtful analysis and identification of the best prospects based on the brand’s targeting strategy and available data. For front-door campaigns, data must be analyzed with the … Continue reading
Restaurants Increase Traffic by Influencing Dining Choices and Engaging Customers at Home
Front-Door Marketing Can Effectively Reach the Best Prospects in Range of Dining Categories Whether launching a new menu item, promoting a signature dish, trying to reach a specific customer segment (e.g. Hispanics), or build traffic around a specific day or … Continue reading
Posted in Restaurant Marketing
Tagged influencing consumer action, qsr, reaching consumers at home
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Deal of the Day?
Random Deals Have Their Place – But Targeted Offers are Often the Better Deal, Both for Consumers and Major Brands The appeal of a deal that is just too good to pass up can be, well, difficult to pass up. … Continue reading
Are QR Codes the Next Big Thing in Shopper Marketing?
Still in its infancy here in the States; major brands see the potential of the technology In this week’s issue of AdAge, reporter Natalie Zmuda writes about QR Codes Gaining Prominence, with the likes of Target, Best Buy, Macy’s and … Continue reading
Shopper Marketing Starts at Home
Shopping behaviors and priorities may be far more complex than once thought, developing and evolving over time and inspired by any number of needs and wants Shopper marketing was once thought of as a purely in-store experience, with specific outreach … Continue reading