PowerDirect was recently cited in an article on Portada-Online.com, a leading source for Latin marketing and media.
The article was about product sampling to Hispanics.
In it, we identified 5 best practices:
- Why direct-to-door is more effective in Hispanic sampling versus direct mail
- How the economic downturn has resulted in more consumers (including Hispanic ones) making purchase decisions before they go shopping
- The value of sampling to introduce new immigrants to your brand
- Why you should identify cultural differences between different Spanish speakers from different countries
- The importance of targeting to minimize sample waste
Check out the article here.