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- Arthur Eroh on Retailers are Getting Their Piece of the Holiday Pie with Deep Discounts
- Kelly Oliphant on Good Marketing Always Finds a Reason to Celebrate
- Weston Dexter on Out of the Mailbox: Alternatives to Reaching Consumers At Home
- Bertie Millstead on Growing Population of Baby Boomers Dominate Generation Y
- Rex Ryan on Marketing Opportunities in Hispanic & Latin American Segments
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Tag Archives: reaching consumers at home
Boost Last-Minute Holiday Sales!
For retailers and brands, front-door marketing can be quickly executed and a complement to holiday marketing campaigns. The NRF estimates that 2011 holiday retail sales will grown 2.8% during November and December, totaling nearly $465.6 billion. With several key holidays … Continue reading
Shopping: the Cure for the Summertime Blues
Whether you’re prepping for summer vacation or back-to-school, now is the time to save big Mass retailers like Kohl’s, Macy’s and Target are looking to move summer merchandise fast to make way for their fall offerings. In addition to slashing … Continue reading
Front-Door Marketing Proves Effective in Reaching Culturally-Diverse Hispanic Audiences
Precision Targeting, Cultural Relevance and High-Value Promotions Work Together to Engage Hispanic Consumers Marketing to a diverse Hispanic audience is becoming an important challenge for major brands across the country. According to recently published reports from the U.S. Census Bureau, … Continue reading
Big Brands Take a Fresh Look at Coupons
Record-Level Couponing Reaches Best Customers, Not Just Deal-Seekers After a coupon glut in the 90’s, some brands refocused efforts on everyday low pricing – however sweeping factors like unemployment, rising gas prices and a faulty economy have steadily increased consumers’ … Continue reading
Posted in Front-Door Marketing Tips, Front-Door Marketing Trends
Tagged consumer packaged goods (CPG), coupon redemption, creative considerations, front-door marketing tips, influencing consumer action, reaching consumers at home, reaching consumers at the front door, the science of front-door marketing
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So Long Average Joe, Hello Targeted Consumer
Segmentation and Targeting Make the Most of Today’s Diverse Audience The term ‘Melting Pot’ has been used for some time to describe the makeup of the United States but has never before been more descriptive of today’s diverse population. With … Continue reading
Tapping into the New Normal
Value-Conscious Americans are Driving Marketers to Adapt Wide-sweeping financial, economic and even political issues impact American life today, inspiring ‘a new normal,’ or permanent changes in consumer thinking based on the recession and economic challenges. In actuality, consumers are embracing … Continue reading
Effective Front-Door Marketing Can Meet a Variety of Goals – Quickly
Working with an Experienced Partner Sets the Foundation for Success Handled with skill and technology, today’s front-door marketing campaigns are able to generate results faster than most other media. In fact, with a highly-efficient distribution system in place, speed-to-market can … Continue reading
Pinpointing Your Audience
Using the Front Door to Reach Your Most Valued Customers Every marketing campaign requires thoughtful analysis and identification of the best prospects based on the brand’s targeting strategy and available data. For front-door campaigns, data must be analyzed with the … Continue reading
Restaurants Increase Traffic by Influencing Dining Choices and Engaging Customers at Home
Front-Door Marketing Can Effectively Reach the Best Prospects in Range of Dining Categories Whether launching a new menu item, promoting a signature dish, trying to reach a specific customer segment (e.g. Hispanics), or build traffic around a specific day or … Continue reading
Posted in Restaurant Marketing
Tagged influencing consumer action, qsr, reaching consumers at home
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