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Tag Archives: reaching hispanic consumers
Front-Door Marketing Proves Effective in Reaching Culturally-Diverse Hispanic Audiences
Precision Targeting, Cultural Relevance and High-Value Promotions Work Together to Engage Hispanic Consumers Marketing to a diverse Hispanic audience is becoming an important challenge for major brands across the country. According to recently published reports from the U.S. Census Bureau, … Continue reading
Tapping into the New Normal
Value-Conscious Americans are Driving Marketers to Adapt Wide-sweeping financial, economic and even political issues impact American life today, inspiring ‘a new normal,’ or permanent changes in consumer thinking based on the recession and economic challenges. In actuality, consumers are embracing … Continue reading
Getting Front-Door Media to the Front Door
Going the Extra Mile with Expert Delivery and Tracking We’re often asked how we do it – that is, how do we ensure our clients’ branded front-door marketing pieces are being delivered to their pre-determined targets. Well, as far as … Continue reading
Tapping the Potential of the Hispanic Market
What are you waiting for? If there were a market segment steadily increasing in number and affluence wouldn’t you at least want to check it out? Well, there is and you can no longer afford to ignore…the U.S. Hispanic. Whether … Continue reading
PDM at 2010 Hispanic Retail 360 Summit
A little bit of late news, but PDM is currently attending the Hispanic Retail 360 Summit, which started yesterday and goes until tomorrow. If you’re in lovely San Diego, visit us at Booth #9 in the Hyatt Regency La Jolla. … Continue reading
Marketing Opportunities in Hispanic & Latin American Segments
Via Portada Online A recent Portada survey of media executives in the Hispanic and Latin American sectors indicate that there are optimistic feelings of opportunities in these sectors. More interesting than the survey results are the opportunities and challenges that the … Continue reading
Posted in Front-Door Marketing Trends, Marketing to Hispanics, Restaurant Marketing, Retail Marketing, Shopper Marketing, Sports Marketing
Tagged branding/awareness, consumer purchasing behavior, consumer spending trends, reaching consumers at home, reaching consumers at the front door, reaching hispanic consumers
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5 Things you need to Know about Sampling to Hispanics
PowerDirect was recently cited in an article on Portada-Online.com, a leading source for Latin marketing and media. The article was about product sampling to Hispanics. In it, we identified 5 best practices: Why direct-to-door is more effective in Hispanic sampling … Continue reading