infographic about Hispanic Marketing with targeted data

Using quality data from Nielsen, Experian, and MRI, Power Direct can shape your marketing campaign by identifying Hispanic communities and areas with a high Hispanic population.  Our targeting capabilities allow you to overlay psychographic and purchasing behavior data to create a more complete profile of your customers.

We can measure and identify:

  • Category expenditures
  • Category usage frequency
  • Brand awareness
  • Attitude and values

Learn more about our targeting capabilities here.